marketing
PopularBlogFest: How SMBs can use guest blogging
If you use guest blogging to promote your business – and you use it correctly –...
martech
PopularMailigen announces free email marketing accounts up to 5,000 subscribers
Email marketing is key to retaining and attracting customers, but so few small businesses and...
Book review: The 1-Page Marketing Plan simplifies business growth
Growing your business is difficult, and if you don’t have marketing experience, it gets even...
Read MoreSteal these “big retailer” tactics if you own a specialty running store
Specialty running retailers are the ultimate small business. As Davids fighting against the big...
Read MoreHow to beat the hidden costs of cheap website design
It seems like a great deal at the time: for less than the price of a fancy restaurant meal, you...
Read MoreMost business owners choose favorite colors for logos, study finds
If you’re asking how to choose a logo for my business, don’t discount the importance...
Read MoreMarketing tips for fitness professionals: Know your clients
At the recent IDEA World convention for fitness professionals held in San Diego, attendees learned...
Read MoreSkyword Forward 2018: You Don’t Have to Create a TV Series
“We are entering the second phase of marketing transformation,” Skyword CEO Tom Gerace...
Read MoreThe Modern Marketer’s Guide to Influencer Marketing
In today’s content-saturated world, capturing the attention of customers has become difficult. As...
Read MoreNew study finds that consumers appreciate socially conscious branding
Should your SMB jump into the political fray? In today’s culture, it may seem like a bad...
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