Gaining a competitive edge requires content, and small businesses are often challenged to create and integrate it into their marketing campaigns. To address the needs of small business owners, email marketing tool provider Constant Contact yesterday, April 10 announced the release of several new content creation integrations for its core email marketing tool. This allows small businesses to include images, videos, text and other content into their email marketing campaigns. has added multiple content creation integrations for its Email Marketing tool. Small businesses can now easily create stunning marketing campaigns that incorporate images, videos, text, and much more to improve customer engagement and support repeat business.

According to a press release from Constant Contact, the new tools utilize open APIs to integrate into the email service offering, allowing for a seamless, single interface to create campaigns. The new content creation integrations include:

  • Glyder, an application that provides the ability to send messages to both Constant Contact email lists and social network accounts from a mobile device. Glyder offers content templates and one-touch distribution to multiple platforms.
  • Rafflecopter, an app that allows small businesses to build entry forms for sweepstakes or subscriptions.
  • LoopLogic imports, uploads or records videos to make it easy to insert video thumbnails into email campaigns. It also offers the opportunity to turn videos into lead generation tools by requiring unauthenticated viewers to register, and that information is automatically added to the Constant Contact database.
  • Digioh allows small businesses to send out file attachments, like PDF reports, calendars and coupons.