The latest Manta survey of over 1,200 small business owners, released today, April 16, shows that 79 percent are optimistic about Q2, despite the economy. But instead of hiring more employees, as only 5 percent plan to, small business owners are turning toward social media, online advertising and marketing, at 26 percent.
Small business owners and entrepreneurs have already increased the time they spend on social media this year as compared to last year, according to the survey. More than one in three small business owners spend one and three hours each week on social media, and 10 percent spend nearly 10 hours managing all their social media channels.
Yet social media is not without its difficulties. Eighteen percent of small business owners find that Facebook is the most difficult social media platform to maintain, followed by LinkedIn and Twitter. They doggedly pursue social media channels for new customers, at 36 percent of respondents using social media to acquire and engage new customers.