Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi
When many entrepreneurs hear the term “content marketing,” they immediately dismiss it as something only large companies do: Red Bull with their Red Bulletin magazine, software giants with an army of in-house and freelance content writers to churn out white papers, case studies, and blog posts. But for those that read Joe Pulizzi’s Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less, they’ll realize that content marketing is just as much for small business as it is for large enterprises.
In Epic Content Marketing, Pulizzi, the godfather of content marketing and founder of the Content Marketing Institute, lays out a path to a successful strategy and details everything you need to know about content marketing. Lest you think he only uses large enterprises as examples, Pulizzi includes several stories of small businesses that seized the conversation through content marketing and, in the process, drove sales through the roof.
Even more importantly, Pulizzi sets forth plans for businesses to create their own content marketing strategies. Part 2 deals with laying the foundation, everything from defining strategy to identifying the audience. Part 3 is all about managing content, including using editorial calendars, finding content, and even leveraging employees. Part 4 tells readers how to market their content – social media plays a role; Part 5 helps with measuring effect and making content work.
Throughout the book, Pulizzi neatly summarizes each chapter at the end with bullet points of epic ideas.
Epic Content Marketing is, quite literally, the book on content marketing and a valuable addition to any business and marketing bookshelf.