Book review: The 1-Page Marketing Plan simplifies business growth
Growing your business is difficult, and if you don’t have marketing experience, it gets even...
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Category: marketing
Steal these “big retailer” tactics if you own a specialty running store
Specialty running retailers are the ultimate small business. As Davids fighting against the big...
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How to beat the hidden costs of cheap website design
It seems like a great deal at the time: for less than the price of a fancy restaurant meal, you...
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Most business owners choose favorite colors for logos, study finds
If you’re asking how to choose a logo for my business, don’t discount the importance...
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Marketing tips for fitness professionals: Know your clients
At the recent IDEA World convention for fitness professionals held in San Diego, attendees learned...
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Skyword Forward 2018: You Don’t Have to Create a TV Series
“We are entering the second phase of marketing transformation,” Skyword CEO Tom Gerace...
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The Modern Marketer’s Guide to Influencer Marketing
In today’s content-saturated world, capturing the attention of customers has become difficult. As...
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New study finds that consumers appreciate socially conscious branding
Should your SMB jump into the political fray? In today’s culture, it may seem like a bad...
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The 4 essential elements of a small business website
What goes on a small business website? I’ve seen some hair-curling examples. From the...
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5 reasons to overhaul your small business website
It’s the new year, and as you set goals, you may want to take a look at your small business...
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Best content marketing conferences for SMBs in 2018
SMB marketers have their pick of content marketing conferences. However, finding the best content...
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SMB Soup narrows focus to SMB marketing
After a three-month hiatus, SMB Soup is narrowing its focus to SMB marketing for 2018. With the...
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