Marketing automation is no longer the domain of large companies. Today, May 6, Hatchbuck announced the launch of its sales and marketing software for small businesses that helps entrepreneurs and small businesses capture new leads online, automatically nurture their new leads and stay in touch with customers.

“Tools with capabilities like email marketing, social integration, lead scoring, CRM, lead nurturing and lead capture have typically been reserved for large companies with big budgets,” said Don Breckenridge Jr., co-founder and CEO of Hatchbuck, in a press release. “At Hatchbuck, we are on a mission to level the playing field and empower small businesses with the same functionality in a simple, easy-to-use solution.”

Entrepreneurs and small businesses typically don’t have time to capture, nurture and follow up on leads because of the demands of running their businesses. Most simply use email newsletters, which are often irrelevant to most of their email lists and end up being deleted instead of read. Because the Hatchbuck software can segment leads, small businesses and entrepreneurs can instead send targeted content to their leads and customers, increasing the chances their materials will get read.